Turn scattered information into decisions and working systems.

Waldenwood helps businesses, public organizations, and delivery partners solve analytical problems that sit between strategy, data, and implementation.

Our capabilities

  1. 01

    Market and program research

    Find and distill public evidence to map markets, competitors, programs, and the conditions that could change the answer.

  2. 02

    Public data collection

    Collect data from websites, documents, and public records, then reconcile messy inputs into a documented dataset.

  3. 03

    Strategy through implementation

    Move from an ambiguous question to evidence, a clear recommendation, and the practical tool or workflow needed to act.

  4. 04

    AI document workflows

    Extract, classify, and review information across large document collections, then automate repeatable analytical work.

Selected work and representative assignments

Our strongest proof is not a presentation. It is a system we built, operate, and depend on ourselves.

01

Founder-operated case study

Lazio Partners: an AI-supported research and operating system.

As cofounder, Brad helped build the public-data collection, enrichment, research automation, internal tools, and operating workflows used to turn incomplete market information into usable business decisions.

02

Representative assignment

Build an AI-supported competitive intelligence system.

Combined internal data, vector search, language models, a conversational interface, and citation-backed answers to improve strategic analysis for a global financial-services organization.

03

Representative assignment

Turn national travel behavior into automotive demand forecasts.

Analyzed National Household Travel Survey data to identify demographic and travel behavior patterns, forecast vehicle sales, and translate the findings into strategic insights for a global automaker.

04

Representative assignment

Establish the analytics for a new revenue-management function.

Helped build the data infrastructure and analytical processes used to evaluate pricing and performance, support more than 30 market pilots, and turn the results into commercial decisions for a global automaker.

Built for consequential, messy work

The best fit is a problem that matters, lacks a clean playbook, and needs someone who can move between executive questions and technical details.

Business leaders

Clarify a market, investment, product, operating, or competitive decision with sourced evidence and an explicit recommendation.

Operating teams

Replace fragmented research, spreadsheets, and manual document work with a reliable dataset or workflow.

Consulting and delivery partners

Add founder-led analytical or technical capacity to a larger client engagement without adding a full permanent team.

A practical path from ambiguity to ownership

Engagements are structured around a decision or operating outcome, not a predetermined technology. The work can end with an answer, a working system, or both.

  1. Step 1

    Frame the real question

    Define the decision, constraints, evidence standard, and what would make the work useful before building anything.

  2. Step 2

    Research and build

    Collect the evidence, structure the data, test assumptions, and create the smallest useful analytical product or workflow.

  3. Step 3

    Explain and transfer

    Deliver the recommendation, methods, sources, and working tools so your team can understand, challenge, and continue the work.

Brad Johnson, founder of Waldenwood Consulting

Senior judgment, founder accountability, hands-on delivery

As a cofounder of Lazio Partners, Brad Johnson has built and operated a startup, turning ambiguous customer and operating problems into AI-supported research, data, and workflow systems. That founder experience sits alongside 20 years of professional experience, including eight years in corporate strategy at a global automaker, an MBA from the University of Michigan, and a BSEE from Michigan State University.

  • Cofounder of a company that builds AI sales systems for logistics businesses
  • Eight years in corporate strategy at a global automaker
  • Hands-on delivery across AI workflows, data pipelines, web applications, and automation
  • MBA, University of Michigan; BSEE, Michigan State University

Waldenwood engagements are founder-led and scoped directly with the client. Task-specific specialists can be added when they materially improve the result.

Describe the assignment.

Your note goes directly to Waldenwood. We will respond by email.